Privacy Policy

Effective Date: November 4, 2026

BIDFUTURE PTE. LTD. ("we", "us", "our" or "Company") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, store, use and manage your information — including personal information — when you use the HeatShort mobile application and our website at https://drama.heatshortios.com (collectively, the "Services").

This Policy applies only to information collected by us. It does not apply to the practices of any third parties, companies or individuals that we do not own or control, including third-party websites linked from the Services.

By using the Services, you acknowledge that you have read and understood this Policy and the processing of your personal information as described herein.

1. Information We Collect

1.1 Information You Give Us

• Account information you provide when you register (for example, when you sign in with Apple or Google): email address, nickname, profile picture.
• Information you provide when you contact customer support, respond to surveys, or participate in promotions: your email address and the content of your communications.
• User content you choose to submit through the Services (for example, comments, ratings or feedback).

1.2 Information Collected Automatically

When you access or use the Services, we automatically collect certain information, including:

• Device information: device type, hardware model, operating system type and version, language and time zone settings, screen size, unique device identifiers (including Apple IDFV and advertising identifier, such as IDFA where permitted).
• Log and usage information: IP address, browser type, pages visited, in-app events, viewing history, interactions with content and other users, session duration and crash logs.
• Approximate geographic location derived from your IP address.
• Purchase and transaction history related to your subscriptions.
• Download source and advertising attribution data (for example, install referrer and click identifiers such as fbclid).

1.3 Information from Third-Party Platforms

If you sign in using a third-party platform (such as Apple or Google), we receive limited account information (for example, your name and email address) as permitted by your settings on that platform.

2. Tracking Technologies

We and our partners use cookies, SDKs, web beacons, tracking pixels and similar technologies to:

• Recognize your device and keep you signed in;
• Understand how you use the Services and improve content recommendations;
• Measure the performance of our marketing campaigns and attribute app installs;
• Detect fraud and maintain the security of the Services.

2.1 Interest-Based Advertising

We may use advertising identifiers and other information to deliver personalized advertisements within the Services, and to advertise our own Services on third-party platforms (such as Meta/Facebook and Google). Third-party advertising partners may collect your advertising identifier (IDFA), IP address, and approximate location where permitted. You may limit ad tracking through your device's Settings → Privacy → Tracking or Settings → Privacy → Advertising options. Adjusting these preferences does not mean you will no longer see ads; it only makes them less relevant.

2.2 Analytics

We use analytics providers to measure usage trends and performance. Information collected by analytics tools is generally used in aggregate or pseudonymized form and is not used to directly identify you. To opt out of Google Analytics, you may visit tools.google.com/dlpage/gaoptout.

3. How We Use Information

We use the information we collect to:

• Create and maintain your account and enable playback of short dramas;
• Personalize your experience and recommend content that matches your interests;
• Process subscriptions and purchases, and manage renewals and cancellations;
• Respond to your questions, comments and customer support requests;
• Send you service-related communications (confirmations, invoices, updates, security alerts);
• Send marketing communications where permitted, and allow you to opt out;
• Measure and analyze usage, performance and marketing attribution;
• Protect the integrity of the Services, prevent fraud and enforce our Terms of Use;
• Comply with legal obligations;
• Create aggregated or de-identified data that does not identify you personally.

4. How We Disclose Information

We do not sell your personal information. We may disclose the information we collect:

• Service Providers. To companies and individuals that perform services on our behalf — including data analysis, IT and hosting, payment processing, customer support and fraud prevention — under contractual confidentiality obligations.
• Advertising and Attribution Partners. To advertising, measurement and attribution partners (such as Meta and Google) so we can deliver relevant advertising, measure campaign performance and detect invalid traffic. These partners may act as independent controllers of the data they receive.
• Legal Reasons. To comply with applicable law, legal process or government requests; to investigate fraud or security incidents; and to protect our rights, property or safety, our users or the public.
• Corporate Transactions. In connection with a merger, acquisition, financing or sale of assets, subject to this Policy.
• With Your Consent. For any other purpose with your consent.

5. Changes to This Policy

We may update this Policy from time to time. If we make material changes, we will notify you by email or through a notice within the Services before the changes take effect, and will seek your consent where required by applicable law.

6. Security

We take reasonable technical and organizational measures to protect your information from unauthorized access, loss, misuse or alteration. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide the Services. We may continue to retain certain data as required by law, to resolve disputes or to enforce our agreements. To request deletion of your account and data, contact us at the email address below.

8. Children's Privacy

The Services are not directed to children under 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

9. International Transfers

Our Company is based in Singapore. Your information may be transferred to, stored and processed in Singapore and other countries whose data protection laws may differ from your own. Where required, we rely on appropriate safeguards (such as standard contractual clauses) for transfers of personal information.

10. Additional Information for California Residents

Under the California Consumer Privacy Act ("CCPA"), California residents have the following rights:

• Right to Know: the categories and specific pieces of personal information we collected in the preceding 12 months, the sources, the business purposes, and the categories of third parties with whom it was shared.
• Right to Request Deletion: you may request deletion of your personal information, subject to legal exceptions.
• Right to Non-Discrimination: we will not discriminate against you for exercising your rights.
• Notice of Financial Incentives: we currently do not offer financial incentives.

Categories of personal information we may have collected include identifiers (name, email, IP address, device identifiers), internet activity (viewing history, interactions with the Services), commercial information (subscription purchases), approximate geolocation, inferences drawn from the foregoing, and audio/visual data you voluntarily submit. We do not "sell" personal information as defined by the CCPA, although we do share identifiers and related data with advertising partners for cross-context behavioral advertising, which California residents may limit using their device's tracking settings or by contacting us.

11. Additional Information for Users in the EEA, the UK and Switzerland

BIDFUTURE PTE. LTD. is the data controller of your personal information. We process your information based on the following legal grounds: performance of a contract (operating your account, processing purchases, providing support); consent (marketing communications, personalized advertising where required); legitimate interests (improving and securing the Services, analyzing usage); and compliance with legal obligations.

You have the right to:

• Access, correct, update and delete your personal information;
• Object to processing based on legitimate interests, and object to direct marketing at any time;
• Withdraw consent where processing is based on consent;
• Request data portability in certain circumstances;
• Lodge a complaint with your local data protection authority.

12. Contact Us